Guides, strategies and insights on digital visibility, SEO and AEO
If ChatGPT doesn't mention your brand when someone asks about your industry, you're losing potential customers before they ever reach your site.
With the explosion of generative AI, a legitimate question has emerged in digital marketing: should I focus on SEO or AEO?
If your website doesn't show up when someone asks ChatGPT, Perplexity, or Google's AI Overviews about your industry — you're invisible to a growing share of potential customers.